The Pepsi Pavilion was a work that grew out of the idealism and social turbulence of the artistic avant-garde of the 1960s. It was an impressive temporary building commissioned by Pepsi-Cola and conceived by E.A.T. (Experiments in Art & Technology) for Expo 1970 in Osaka, Japan. Fabian Bechtle re-installed a version of the Pepsi-Pavilion in the backyard of a middle class family house. Interested in the outside performance of this temporary specific pavilion-building, he questions the relevance of former trend-setting ideas in today’s society.
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Kommentieren →The Pepsi Pavilion was a work that grew out of the idealism and social turbulence of the artistic avant-garde of the 1960s. It was an impressive temporary building commissioned by Pepsi-Cola and conceived by E.A.T. (Experiments in Art & Technology) for Expo 1970 in Osaka, Japan. Fabian Bechtle re-installed a version of the Pepsi-Pavilion in the backyard of a middle class family house. Interested in the outside performance of this temporary specific pavilion-building, he questions the relevance of former trend-setting ideas in today’s society.